I really don't think so. Building entails everything. Build persuasive patterns. Really not hard. Ads these days, viral marketing. Everything is about building.

I really don't think so. Building entails everything. Build persuasive patterns. Really not hard. Ads these days, viral marketing. Everything is about building. As we know, programmers aren't one trick ponies. If you can do build infrastructures for apps or websites, you can build infrastructures for engagement. Of course it helps to have other people to parallelize work. But that doesn't mean you need to be in SV, get funding, network with the bronies, etc.