Remember, it's all about the "optics". This isn't relegated to science or management - we're seeing it all across society these days. Nuance is dead. If the

Remember, it's all about the "optics". This isn't relegated to science or management - we're seeing it all across society these days. Nuance is dead. If the message cannot be delivered in a 120 character tweet, and cannot self-gratify 50 million teenage viewers with only a superficial understanding of the topic, then it shouldn't be a public position at all. Of course, I'm slightly exaggerating. But the consequence is very real - organizations, whether corporate or scientific, whether public or private have had to drop an iron curtain around their honest nuanced internal strategies in order to avoid the attention of the hyperbolic and outrage-fueled social media world.