That... doesn't really matter when it comes to this issue. However you feel about Apple or Facebook or anything else, what Apple is doing here is saying "you m

That... doesn't really matter when it comes to this issue. However you feel about Apple or Facebook or anything else, what Apple is doing here is saying "you must tell users what you're tracking, and ask them if they're ok with that." That's it. Whatever motivation, good or evil or inbetween, you'd like to ascribe to their actions is besides the point; let's assume that they're doing this out of pure greed or a nefarious long-term goal -- it's still a win for users and their control of their own data. Users can still choose to share everything with Facebook if they so desire -- they'll just be presented with a choice. You avoided saying "their devices" because you believe that when you buy a device you should own it, so I assume you similarly believe that your personal data should be yours to own and control. Facebook is fighting really hard against being forced to even tell customers what information they're gathering, much less be forced to let them choose to not share it. The position that Apple shouldn't be allowed to limit Facebook's freedom to take away your freedom to choose doesn't seem to align. We don't have to agree with everything Apple is doing in order to agree with this one particular thing that they're doing.