And, because they're paid by those they certify, they have an economic incentive to have certification standards as low as they can without the public rejecting

And, because they're paid by those they certify, they have an economic incentive to have certification standards as low as they can without the public rejecting them completely; not a good idea. We have much the same situation with examinations boards for school leavers in the UK. A competitive market for examinations providers and schools incentivised to maximise pass rates has unsurprisingly led to grade inflation as each board tries to 'best serve their customers'....