The marketing direction strikes me as nihilistic and absurd. It's a bit disturbing. They also put out some movie on Lifetime channel recently where Mario Lopez

The marketing direction strikes me as nihilistic and absurd. It's a bit disturbing. They also put out some movie on Lifetime channel recently where Mario Lopez plays a sexy Colonel Sanders caught in a violent love triangle: https://www.eater.com/22163283/lifetime-kfc-mini-movie-will-star-mario-lopez-as-colonel-sanders https://www.eater.com/22163283/lifetime-kfc-mini-movie-will-... On the other hand, we're talking about it here, and they're getting publicity, so maybe it's working as intended.