Oh shit... am I the only one who thinks this can backfire in a very bad way? Like bubble popping material? I mean, they can't do what P&G, Unilever, Mars, and

Oh shit... am I the only one who thinks this can backfire in a very bad way? Like bubble popping material? I mean, they can't do what P&G, Unilever, Mars, and many other umbrella brands did. It's just impossible, and the reason is simple: they can't have the share of voice and share of shelf these companies had, and that allowed them to be what they were. They didn't just had a big portfolio of brands, they were literal bullies that left no room for competition, and they had built brands so strong - through buying millions upon millions of GRPs, through years, in a time where TV was the king of mass media - that they pushed their weight on retailers and won a lot of share of shelf (literally saturated shelves). The times have changed, this doesn't work anymore. Now brands are more diluted, it's mainly built on small niches, consumers attention is extremely fragmented so you can't monopolize media space, and the weight lays on Amazon and retailers, not the other way around...