The problem is that Google wanted to monetize AI via marketing itself to a higher share price and more panache (sell the sizzle). If AI were solely an internal

The problem is that Google wanted to monetize AI via marketing itself to a higher share price and more panache (sell the sizzle). If AI were solely an internal tool at Google, none, or very few, of these ancillary problems would have presented themselves. Or, they could have just labelled all these efforts with the less sexy and scary moniker of "machine learning".