Additionally, the fragmentation of streaming services just creates inconvenience and resentment among the users for having to subscribe to N different services

Additionally, the fragmentation of streaming services just creates inconvenience and resentment among the users for having to subscribe to N different services to consume media. I see it happening with digital game stores: my friends refuse to buy anything outside of Steam. It goes as far as not even getting free games from Epic, Ubi or GOG, because they'll have to create another account in another service.