Pepsi paid over $1 million dollars for it's latest logo redesign. http://adage.com/article/agency-news/breathtaking-word-purported-arnell-pepsi-doc/134552/ http

Pepsi paid over $1 million dollars for it's latest logo redesign. http://adage.com/article/agency-news/breathtaking-word-purported-arnell-pepsi-doc/134552/ http://adage.com/article/agency-news/breathtaking-word-purpo... Check out the 27-page report about the logo: http://adage.com/images/random/0209/pepsi-arnell021109.pdf http://adage.com/images/random/0209/pepsi-arnell021109.pdf