The CEO had an incredible life story as well: https://www.wsj.com/articles/former-pepsico-ceo-roger-enrico-dies-at-71-1464882478 https://www.wsj.com/articles/f

The CEO had an incredible life story as well: https://www.wsj.com/articles/former-pepsico-ceo-roger-enrico-dies-at-71-1464882478 https://www.wsj.com/articles/former-pepsico-ceo-roger-enrico... Made CEO at just 38 years old despite coming from a modest background, and engaged in marketing strategies that were very much ahead of their time and dramatically boosted growth.