Anchor text seems to be a more reliable predictor of spam or bought links rather than page quality for e-commerce sites. It's unbelievable how much crap is out

Anchor text seems to be a more reliable predictor of spam or bought links rather than page quality for e-commerce sites. It's unbelievable how much crap is out there. Great example with JCP for personalized jewelry, seems like there's no way they should be #1 for that query.