3 ms·
The way this story is told, makes little sense. So he sprinkled some Mexican seasoning on plain Cheetos and gave a presentation, and they gave him $20 million
by orange_tee 6y ago
The way this story is told, makes little sense.
So he sprinkled some Mexican seasoning on plain Cheetos and gave a presentation, and they gave him $20 million for that?
WTF?
There's a lot left untold. Or if this is the entire story, the CEO basically decided to make this guy into a millionaire, but he didn't have to.
Or this is a clever PR stunt with maybe a sprinkling of truth.
- nkrisc 6y agoNo, it says he went on to be a VP and amassed $20 million fortune, not that he was given $20 million for that one idea on the spot. So presumably that's how much he worth now.
- 542458 6y agoThe insight isn’t “add some spices to cheetos”. It’s “you’re ignoring the entire Latin market, and we have different preferences in food than you do, and here’s what those preferences are, and here’s an example product for that.”