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>While the actual product being advertised may be irrelevant, do remember the names of the companies selling them? I can't think of any company names that I'm

>While the actual product being advertised may be irrelevant, do remember the names of the companies selling them? I can't think of any company names that I'm not a customer of. I can think of a few products (Raid Shadow Legends), but it seems like that's a pretty huge investment just to make me remember a product I know I'm not going to use.

TeMPOraL 6y ago
Try thinking about product categories - fridges, TVs, toothbrushes, etc. - and see what brands pop into your mind. Then ask yourself why those brands. In many cases, the honest answer may be because you've been exposed to ads of these brands more than ads of the others.
- Mirioron 6y ago
  The other poster is actually right - there are some categories that fit, such as cars. However, from the categories you listed I can't really name anything. I assume companies like Samsung make the things you mentioned, but I'd have to look it up. I certainly can't think of seeing an ad for any of them (except toothbrushes). There are only a few brands of toothbrushes in supermarkets here. I've seen ads from them, but the reason I know the brands exist is because I've used their toothbrushes or paste. In the store I pick whatever's cheap.
godelski 6y ago
> I can't think of any company names that I'm not a customer of. I actually find this hard to believe. I can name at least several car companies that sell cars I can't afford and probably never will (Porche, Ferrari, Lotus, Aston Martin, McLaren, or even Tesla). I prefer Coke over Pepsi and don't buy soda unless I'm at a fast food place yet I recognize at least a dozen brands. I don't shop at Walmart when I don't need (< once a year) to and never been to a Sam's club. I don't own Cyberpunk or even a Windows machine. I haven't been to a McDonald's in the last 5 years except when presented with no alternative (~3 times?). I've never played CandyCrush yet you can't open a Windows machine or a phone app without being bombarded with it (Angry Birds used to be like that too). You can't open Reddit without political memes (many are actually ads). Every single one of these companies/products has also advertised to me and I'm willing to bet you as well. Either you're able to afford a lavish lifestyle or I'd like to know how I could live in this blissful world that you found (and escape the advertised filled one I live in).
- Mirioron 6y ago
  You're right about cars, but I'm unsure whether that's from ads or not. I rarely if ever see advertisements for cars, unless you consider TV shows like Top Gear/Grand Tour to be advertisements for cars. I think the difference is that I live in a different country. I don't consume much local media and even if I did there are few enough local products that you would've heard of all of them by word of mouth. Take the soda as an example. I've certainly seen Coke and Pepsi ads, but I've not seen (or at least can't remember) ads for about half the sodas in my local supermarket. Even when Coke released Coke Zero the first time I found out about it was seeing it on a shelf in a store. But let's say that all of what you're saying is true. The effect from it seems quite small. I'd estimate that I spend at least 5 minutes a day seeing ads.
  - godelski 6y ago
    I linked this in another reply, but the most common ads now are native ads[0]. The point of these is to not appear as ads. With this in mind I believe that you can say that shows like Top Gear are partially ads (obviously not all ad). But like I said before, most car ads aren't actually trying to get you to buy their car. They are trying to get you to think a certain way about a brand (e.g. "A Lexis!!!! WOW! HIGH CLASS!). This should be obvious (post hoc) when you realize that luxury car brands advertise a lot to the general public (Superbowl, prime time TV, etc) and not just to the rich (you can actually find a lot of literature on this). People don't buy cars frequently and honestly when they do, they tend to do more research than most other purchases because it is one of the biggest expenses they'll have. You can also question Coke advertising. They could never spend a single dollar on advertising and you'd still know about them. Cars and Coke are just the obvious examples of advertising not just being about awareness, but other things as well (other things depends on the market). So what I'm trying to say is that you think you see 5 minutes of advertising but I'm fairly confident you see substantially more (and if not, you're not just an outlier, but an extreme outlier). I'll give another example: the link from this post not only contains several ads on its page, but is an ad itself([0]). And I want to re-emphasize that many memes you see are also ads (again falling under the native category). Ads have changed a lot in the last decade and if you think ads are just popups, the things on the side of your screen, or what plays between your favorite show, then you're not keeping up[1]. And more importantly, you have to think beyond products (I think this is our major disconnect). [0] https://en.wikipedia.org/wiki/Native_advertising https://en.wikipedia.org/wiki/Native_advertising [1] https://en.wikipedia.org/wiki/Guerrilla_marketing https://en.wikipedia.org/wiki/Guerrilla_marketing

TeMPOraL 6y ago

Try thinking about product categories - fridges, TVs, toothbrushes, etc. - and see what brands pop into your mind. Then ask yourself why those brands. In many cases, the honest answer may be because you've been exposed to ads of these brands more than ads of the others.

Mirioron 6y ago
The other poster is actually right - there are some categories that fit, such as cars. However, from the categories you listed I can't really name anything. I assume companies like Samsung make the things you mentioned, but I'd have to look it up. I certainly can't think of seeing an ad for any of them (except toothbrushes). There are only a few brands of toothbrushes in supermarkets here. I've seen ads from them, but the reason I know the brands exist is because I've used their toothbrushes or paste. In the store I pick whatever's cheap.

godelski 6y ago

> I can't think of any company names that I'm not a customer of. I actually find this hard to believe. I can name at least several car companies that sell cars I can't afford and probably never will (Porche, Ferrari, Lotus, Aston Martin, McLaren, or even Tesla). I prefer Coke over Pepsi and don't buy soda unless I'm at a fast food place yet I recognize at least a dozen brands. I don't shop at Walmart when I don't need (< once a year) to and never been to a Sam's club. I don't own Cyberpunk or even a Windows machine. I haven't been to a McDonald's in the last 5 years except when presented with no alternative (~3 times?). I've never played CandyCrush yet you can't open a Windows machine or a phone app without being bombarded with it (Angry Birds used to be like that too). You can't open Reddit without political memes (many are actually ads). Every single one of these companies/products has also advertised to me and I'm willing to bet you as well. Either you're able to afford a lavish lifestyle or I'd like to know how I could live in this blissful world that you found (and escape the advertised filled one I live in).

Mirioron 6y ago
You're right about cars, but I'm unsure whether that's from ads or not. I rarely if ever see advertisements for cars, unless you consider TV shows like Top Gear/Grand Tour to be advertisements for cars. I think the difference is that I live in a different country. I don't consume much local media and even if I did there are few enough local products that you would've heard of all of them by word of mouth. Take the soda as an example. I've certainly seen Coke and Pepsi ads, but I've not seen (or at least can't remember) ads for about half the sodas in my local supermarket. Even when Coke released Coke Zero the first time I found out about it was seeing it on a shelf in a store. But let's say that all of what you're saying is true. The effect from it seems quite small. I'd estimate that I spend at least 5 minutes a day seeing ads.
- godelski 6y ago
  I linked this in another reply, but the most common ads now are native ads[0]. The point of these is to not appear as ads. With this in mind I believe that you can say that shows like Top Gear are partially ads (obviously not all ad). But like I said before, most car ads aren't actually trying to get you to buy their car. They are trying to get you to think a certain way about a brand (e.g. "A Lexis!!!! WOW! HIGH CLASS!). This should be obvious (post hoc) when you realize that luxury car brands advertise a lot to the general public (Superbowl, prime time TV, etc) and not just to the rich (you can actually find a lot of literature on this). People don't buy cars frequently and honestly when they do, they tend to do more research than most other purchases because it is one of the biggest expenses they'll have. You can also question Coke advertising. They could never spend a single dollar on advertising and you'd still know about them. Cars and Coke are just the obvious examples of advertising not just being about awareness, but other things as well (other things depends on the market). So what I'm trying to say is that you think you see 5 minutes of advertising but I'm fairly confident you see substantially more (and if not, you're not just an outlier, but an extreme outlier). I'll give another example: the link from this post not only contains several ads on its page, but is an ad itself([0]). And I want to re-emphasize that many memes you see are also ads (again falling under the native category). Ads have changed a lot in the last decade and if you think ads are just popups, the things on the side of your screen, or what plays between your favorite show, then you're not keeping up[1]. And more importantly, you have to think beyond products (I think this is our major disconnect). [0] https://en.wikipedia.org/wiki/Native_advertising https://en.wikipedia.org/wiki/Native_advertising [1] https://en.wikipedia.org/wiki/Guerrilla_marketing https://en.wikipedia.org/wiki/Guerrilla_marketing