This rule does not forbid the hiring of banks to do all or any of these things. It just gives companies the option not to. I expect this will improve both serv

This rule does not forbid the hiring of banks to do all or any of these things. It just gives companies the option not to. I expect this will improve both service and pricing from banks for work related to IPOs in the long run, as they now have to prove their value in absolute terms, not just vs competing banks.