I’d argue nostalgia. Nintendo helped save the video game industry after the crash in the 80s while also portraying itself as a “fun” company. Even then, their l

I’d argue nostalgia. Nintendo helped save the video game industry after the crash in the 80s while also portraying itself as a “fun” company. Even then, their legal department was still aggressive, but it just wasn’t as publicized. Today, it’s more known, but nostalgia carries a lot of weight in public opinion.