Silly question based on every other comment; value judgments aside, isn't teaming up with a competitor in the same market (ads) for legal assistance serve more

Silly question based on every other comment; value judgments aside, isn't teaming up with a competitor in the same market (ads) for legal assistance serve more of a proof that they don't have a monopoly (there's a competitor viable enough to team up with!), than that they have one?