I think "gamer with neon lights" is certainly a segment with amazing margins, especially compared to standard office equipment. Most "gaming" mice/keyboards/cha

I think "gamer with neon lights" is certainly a segment with amazing margins, especially compared to standard office equipment. Most "gaming" mice/keyboards/chairs/computers/whatever are just decorated and brightly coloured versions of other products with insane markups. Alienware PC's are a great example here - The parts in one of those PC's can cost around half the cost of what the company actually sells it for. Other peripherals have similar price increases once they're branded as a device for gaming rather than office use as they know consumers are willing to pay more. I realize that there are lots of kids who want "gaming" gear (that their parents will pay for) but the PC gaming market is certainly geared towards mid 20's/30's who have the scratch to be able to afford this stuff. Not that these people are stupid or misinformed for doing so, some simply appreciate the aesthetic (even if it's something you or me might not particularly like).