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Is that backed up by any data? Targeted ads always seem to be for goods or services I've already purchased. As I said, I find targeted ads to be atrocious at in
by jimktrains2 6y ago
Is that backed up by any data? Targeted ads always seem to be for goods or services I've already purchased. As I said, I find targeted ads to be atrocious at introducing me to new deals or items I might find interesting.
- bluesign 6y agoI think I understand your point, but the system is optimised for 4 actors. Advertiser - Ad Network - Publisher - Consumer In the end it is multiplication of happiness factor for each actor optimised. It is basically explore/exploit algorithm + trying to predict your behavior with similar segment of people like you. That's why you are mostly stuck in exploit phase, cause explore part is costly to other actors (even negative ROI)