>Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. The user exper

>Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. The user experience of many Apple products is notably substandard. Maps, homepod, keyboard, list goes on. What Apple is good at is integration (both horizontal and vertical) and managing user perception through design.