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But how would they increase loading speed on their main website to get a better ranking? Probably like many others: only load empty frames and pull in all actua
by mbirth 6y ago
But how would they increase loading speed on their main website to get a better ranking? Probably like many others: only load empty frames and pull in all actual content later. Which is similarly awful. With the difference that AMP can easily be parsed by e.g. screen readers.
- Griffinsauce 6y agoGet on the JAMstack babyyyy But seriously: why do you assume that improving their loading speed would only be possible with mediocre outcomes? The problem here isn't that it's impossible to create a fast website, it's really not all that hard. The problem is prioritizing that over quick short term wins and "sexier" work.
- mbirth 6y agoTo make a fast website is rather easy, if you alone decide about it. But now think of a company, where marketing wants a specific corporate design, controlling wants 20 trackers, finance wants ads, etc. - and everything needs to work with whatever CMS was implemented 10 years ago. Now try to make all that into a fast website.