Third this recommendation. I've done a ton a research on positioning for my startup, and even used the the OP article to "position" our startup before I found O

Third this recommendation. I've done a ton a research on positioning for my startup, and even used the the OP article to "position" our startup before I found Obviously Awesome. April's book is hands down the best resource on why positioning matters and actually provides a framework for how to do it with your team.