She may have learned that template from someone at Google, but it's definitely Geoffrey Moore's Elevator Pitch template: http://elevatorpitchessentials.com/essa

She may have learned that template from someone at Google, but it's definitely Geoffrey Moore's Elevator Pitch template: http://elevatorpitchessentials.com/essays/CrossingTheChasmElevatorPitchTemplate.html http://elevatorpitchessentials.com/essays/CrossingTheChasmEl... Everyone: Go read Crossing the Chasm. Fantastic book.