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I'm struggling with this for my side gig. So let me try: For community builders, Who enjoy cultivating engaging forums, https://DiscoFlip.com https://DiscoFlip

I'm struggling with this for my side gig. So let me try: For community builders, Who enjoy cultivating engaging forums, https://DiscoFlip.com https://DiscoFlip.com is a free platform, That provides instant 2 click forum creation. Unlike other places like reddit or fb-groups, DiscoFlip focuses on enabling forum owners to monetize the community for themselves. How did I do?

dvnguyen 6y ago
Sample size of one: if I create a new sub Reddit or a FB community, it’s unlikely that making money from that community is my goal.
- riantogo 6y ago
  That is a good point. I run couple of subreddits/fb-groups and it always felt a bit off that I couldn't monetize my community the same way I could when forums were distributed. However, these platforms monetize my communities for themselves.
nondeveloper 6y ago
I had to read this a few times to understand what your product is, maybe because I wanted to stop reading halfway through the first sentence. Most people scan and if the first scan is too hard they move on. I think the first sentence should have shorter, simpler words. Maybe: “Build an online community in two clicks with DiscoFlip. Easier to configure and monetize than Reddit or Facebook Groups.”
- riantogo 6y ago
  I was using the template as-is from the article. Personally I like the brevity of your version much better. If you don't mind, I would love to use it.
  - nondeveloper 6y ago
    Please do. It would be my honor.
bruceb 6y ago
Build the community you want & make the cash you deserve. It only takes 2 clicks with DiscoFlip.com
- sebmellen 6y ago
  @riantogo, bruceb has done you a great service here. This description is great and made me understand what your product is. Use it!
  - riantogo 6y ago
    +1 Brilliant. Turns out HN crew is good at this. Better than the template in the article.
SkyPuncher 6y ago
> How did I do? Not great, honestly. ---- I read a mis-aligned value prop * For community builders * That provides instant 2 click forum creation For me, community building is something that takes time and effort, but your value prop suggests "quick and easy". I think, community building is something that takes a lot of time, is 2-clicks vs an hour of setup a big deal? Probably not. I think an alternative angle is making is as easy as possible for people to setup a community for their product. "Get a community for your product in just 2-clicks". Or, you need to focus on how your product makes community building easier: "A batteries-included community building platform".
- riantogo 6y ago
  You nailed it. This is exactly the struggle in my head. Currently it is "something for everyone" (product forum, community building, revenue channel etc.). I need to narrow it down before expanding. Love the "batteries-included" line.
restya 6y ago
We're also struggling. If anyone can check our open-source[1] and share similar thoughts, it will be of great help. [1] https://restya.com/board https://restya.com/board
- ccmcarey 6y ago
  > Open source. Trello like kanban board. Tasks, to-dos, chat, etc. Minor, but don't include "etc"
sanedigital 6y ago
An alternative format that reads a bit better is the “Laser Focused Positioning Statement”: I’m a Category that helps Market with Expensive Problem. Unlike my competitors I offer Unique Difference. For you that could be: DiscoFlip is a platform for Online Communities struggling to self-monetize. Unlike our competitors, we offer a 2-click solution for starting a new community. It reads better. I do agree with other commenters though: your problem doesn’t seem to align with what makes you unique. The more you can orient your marketing around the pain your customer is feeling, the better!

dvnguyen 6y ago

Sample size of one: if I create a new sub Reddit or a FB community, it’s unlikely that making money from that community is my goal.

riantogo 6y ago
That is a good point. I run couple of subreddits/fb-groups and it always felt a bit off that I couldn't monetize my community the same way I could when forums were distributed. However, these platforms monetize my communities for themselves.

nondeveloper 6y ago

I had to read this a few times to understand what your product is, maybe because I wanted to stop reading halfway through the first sentence. Most people scan and if the first scan is too hard they move on. I think the first sentence should have shorter, simpler words. Maybe: “Build an online community in two clicks with DiscoFlip. Easier to configure and monetize than Reddit or Facebook Groups.”

riantogo 6y ago
I was using the template as-is from the article. Personally I like the brevity of your version much better. If you don't mind, I would love to use it.
- nondeveloper 6y ago
  Please do. It would be my honor.

bruceb 6y ago

Build the community you want & make the cash you deserve. It only takes 2 clicks with DiscoFlip.com

sebmellen 6y ago
@riantogo, bruceb has done you a great service here. This description is great and made me understand what your product is. Use it!
- riantogo 6y ago
  +1 Brilliant. Turns out HN crew is good at this. Better than the template in the article.

SkyPuncher 6y ago

> How did I do? Not great, honestly. ---- I read a mis-aligned value prop * For community builders * That provides instant 2 click forum creation For me, community building is something that takes time and effort, but your value prop suggests "quick and easy". I think, community building is something that takes a lot of time, is 2-clicks vs an hour of setup a big deal? Probably not. I think an alternative angle is making is as easy as possible for people to setup a community for their product. "Get a community for your product in just 2-clicks". Or, you need to focus on how your product makes community building easier: "A batteries-included community building platform".

riantogo 6y ago
You nailed it. This is exactly the struggle in my head. Currently it is "something for everyone" (product forum, community building, revenue channel etc.). I need to narrow it down before expanding. Love the "batteries-included" line.

restya 6y ago

We're also struggling. If anyone can check our open-source[1] and share similar thoughts, it will be of great help. [1] https://restya.com/board https://restya.com/board

ccmcarey 6y ago
> Open source. Trello like kanban board. Tasks, to-dos, chat, etc. Minor, but don't include "etc"

sanedigital 6y ago

An alternative format that reads a bit better is the “Laser Focused Positioning Statement”: I’m a Category that helps Market with Expensive Problem. Unlike my competitors I offer Unique Difference. For you that could be: DiscoFlip is a platform for Online Communities struggling to self-monetize. Unlike our competitors, we offer a 2-click solution for starting a new community. It reads better. I do agree with other commenters though: your problem doesn’t seem to align with what makes you unique. The more you can orient your marketing around the pain your customer is feeling, the better!