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That's my point. They can improve the car experience through Carplay and the iPhone. There's no point in manufacturing the entire car. And ultimately buttons
by treis 6y ago
That's my point. They can improve the car experience through Carplay and the iPhone. There's no point in manufacturing the entire car.
And ultimately buttons and entertainment centers only move the needle for relatively comparable cars. Apple would first have to get as good at Toyota et al at building the rest of the car before a better UX can win.
- josho 6y agoWhat other market is large enough for apple to enter? That’s the real question that needs to be answered because if there is no other viable market to deploy their capital then disrupting transportation is a good pick.
- tboughen 6y agoIf Apple are going for a luxury EV, then they ‘only’ have to get better than Tesla. I hear Tesla still don’t have build quality sorted, and issues can take months to get fixed. I imagine more practically minded luxury car buyers would jump at an Apple car that met Tesla on the performance front and exceeded them on the ease of ownership.