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> I'm also not sure what Apple's edge here is. At this point all I really want out of an entertainment center is a screen for my phone to plug into. Apple has
by 0xEFF 6y ago
> I'm also not sure what Apple's edge here is. At this point all I really want out of an entertainment center is a screen for my phone to plug into.
Apple has been doing CarPlay for years. If they do at least as well with the rest of the interior they’ll have an edge over most luxury cars today.
- capableweb 6y agoI don't think CarPlay is ahead what anyone else is doing, Android Auto works in reality much better than CarPlay, at least with my car. The UX of CarPlay makes much less sense, has less functionality and less safety features than Android Auto. And somehow CarPlay is also inverting the rolling control my car has, just like they do with the scrolling on touch pads.
- foxtr0t 6y agoHaving an android and an iphone and had two vehicles with both AA and CarPlay, I can confirm that android auto is a much better experience than carplay.
- 0xEFF 6y agoWould a full-cabin CarPlay beat other luxury EV interfaces? I think that's the question. Auto manufacturers produce sub-par software interfaces. Is there a luxury EV that runs purely on android or produces a software interface as good as Apple's?
- occamschainsaw 6y agoNot to be pedantic but Volvo already makes atleast one model of an EV (XC40) that runs purely on Android. The android system also allows you to run CarPlay if you connect your iPhone. https://www.theverge.com/2019/10/9/20906777/volvo-xc40-suv-ev-native-android-auto-google-assistant-maps https://www.theverge.com/2019/10/9/20906777/volvo-xc40-suv-e...
- treis 6y agoThat's my point. They can improve the car experience through Carplay and the iPhone. There's no point in manufacturing the entire car. And ultimately buttons and entertainment centers only move the needle for relatively comparable cars. Apple would first have to get as good at Toyota et al at building the rest of the car before a better UX can win.
- josho 6y agoWhat other market is large enough for apple to enter? That’s the real question that needs to be answered because if there is no other viable market to deploy their capital then disrupting transportation is a good pick.
- tboughen 6y agoIf Apple are going for a luxury EV, then they ‘only’ have to get better than Tesla. I hear Tesla still don’t have build quality sorted, and issues can take months to get fixed. I imagine more practically minded luxury car buyers would jump at an Apple car that met Tesla on the performance front and exceeded them on the ease of ownership.