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All of that is true, but cars are huge in terms of complexity, the types of labour/supply chains, distribution, etc. etc.. I guess they are the company to 'try
by jariel 6y ago
All of that is true, but cars are huge in terms of complexity, the types of labour/supply chains, distribution, etc. etc..
I guess they are the company to 'try it' but really it's a monster bet.
It'd be interesting if they have an 'angle' that allows them to start small, possibly with a specific kind of public transport or closed-system solution for urban transport, with entities like Dubai (i.e. cash flush) buying in big.
- ethbr0 6y agoThe angle would be treating it as a new front in the war with Google and Microsoft. Car = game console = phone = laptop Just another platform to own, so that one might control and tax users there-on.
- jariel 6y agoThat's a point on a strategy slide, not the 'angle' that gives them an entry point into the market. It doesn't make design/manufacture/distribute cars - a massively complex thing - any easier. It's very hard to enter markets against big incumbents, there needs to be some kind of approach. Apple can expect to lose a lot of money for a very long time unless they are doing something tangential.