4 ms·
Basically, if your competition is targeting, you are not, then it is very big difference.
by bluesign 6y ago
Basically, if your competition is targeting, you are not, then it is very big difference.
- jimktrains2 6y agoIs that backed up by any data? Targeted ads always seem to be for goods or services I've already purchased. As I said, I find targeted ads to be atrocious at introducing me to new deals or items I might find interesting.
- bluesign 6y agoI think I understand your point, but the system is optimised for 4 actors. Advertiser - Ad Network - Publisher - Consumer In the end it is multiplication of happiness factor for each actor optimised. It is basically explore/exploit algorithm + trying to predict your behavior with similar segment of people like you. That's why you are mostly stuck in exploit phase, cause explore part is costly to other actors (even negative ROI)