I have some Libertarian minded friends and the go-to "solution" for just about every shortcoming in the healthcare system is for some other company to come alon

I have some Libertarian minded friends and the go-to "solution" for just about every shortcoming in the healthcare system is for some other company to come along and "compete". In principle this would work (Libertarians are all about principles, by the way). But in practical terms there's too much money to be made using these dishonorable business practices and there is no viable competition.