I actually understand Facebook's point here, because the fact is they are just too good as what they do. The deal is, give up all your users' info, and we'll gi

I actually understand Facebook's point here, because the fact is they are just too good as what they do. The deal is, give up all your users' info, and we'll give you some very similar people we know are very likely to also become users from our (billions? trillions?) of on- and offline observations we have about them. For me, it's a deal with the devil, but I also sympathize with those who take it if it means the difference between staying afloat and going out of business.