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The best thing I've read on positioning is April Dunford's "Obviously Awesome"; highly recommend. I read it after seeing her speak at a conference. I think this
by yeldarb 6y ago
The best thing I've read on positioning is April Dunford's "Obviously Awesome"; highly recommend. I read it after seeing her speak at a conference. I think this might be the same talk: https://www.youtube.com/watch?v=3jRoYh8xL_U https://www.youtube.com/watch?v=3jRoYh8xL_U
- randfish 6y ago+1 for April. She recommends against a lot of what's in this First-round article, and I think that's wise. This feels like an out-of-date business school primer, which is unusual for FirstRound as their stuff's historically pretty good.
- andygcook 6y agoThird this recommendation. I've done a ton a research on positioning for my startup, and even used the the OP article to "position" our startup before I found Obviously Awesome. April's book is hands down the best resource on why positioning matters and actually provides a framework for how to do it with your team.
- bravura 6y agoIs there a good quick summary of her approach?
- jandinter 6y agoThere you go, written by April herself: https://hackernoon.com/obviously-awesome-a-product-positioning-exercise-604e8ced841e https://hackernoon.com/obviously-awesome-a-product-positioni...
- jesseendahl 6y ago4th this recommendation -- I highly recommend April Dunford's "Obviously Awesome".
- kevsim 6y agoI really liked obviously awesome, but one thing she cautions against is applying her methodology too early. She says you need to know who your "best customers" are. So if you're too early and don't feel you know who those are (i.e. you don't yet have any customers or you got them just because they're your friends, etc.) then her methods won't necessarily lead you to the right place.
- LeonB 6y agoThank you Bradley-backwards, this was a good talk and first I’d heard of April.