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Do content-based ads really perform that much more poorly than personalized ads? I mean, I guess they must given the shear amount more effort and infrastructur
by jimktrains2 6y ago
Do content-based ads really perform that much more poorly than personalized ads?
I mean, I guess they must given the shear amount more effort and infrastructure they require and companies fight to have them, but it boggles my mind that they're that much more effective. Maybe I'm just not thr roght demographic and my (not good) experiences on the consumer side of personalized ads don't encompass a large enough portion of the market?
- bluesign 6y agoBasically, if your competition is targeting, you are not, then it is very big difference.
- jimktrains2 6y agoIs that backed up by any data? Targeted ads always seem to be for goods or services I've already purchased. As I said, I find targeted ads to be atrocious at introducing me to new deals or items I might find interesting.
- bluesign 6y agoI think I understand your point, but the system is optimised for 4 actors. Advertiser - Ad Network - Publisher - Consumer In the end it is multiplication of happiness factor for each actor optimised. It is basically explore/exploit algorithm + trying to predict your behavior with similar segment of people like you. That's why you are mostly stuck in exploit phase, cause explore part is costly to other actors (even negative ROI)