I think Facebook prefers the business model where users (their product) think their service is free. This is partially how they've taken the entire digital soci

I think Facebook prefers the business model where users (their product) think their service is free. This is partially how they've taken the entire digital social world over with their services. With this change, Apple is now forcing them to expose their business model to users (their product). This transparency will inevitably cost them dearly.