If you sell more shares, there is dilution - there is no way around it, it's math. Each stock is a slice, more stocks, then each slice is smaller. Now - if th

If you sell more shares, there is dilution - there is no way around it, it's math. Each stock is a slice, more stocks, then each slice is smaller. Now - if the company is growing you get 'diluted' but those stocks are worth more. But in the examples above where employees are getting 'less/not diluted' it must be at the expense of someone else: founders or older investors who won't like that. Given that founders, old investors and staff all generally get diluted at the same rate, dilution is actually one of the more fair things that happens in companies at least superficially.