> they’re shipping not exactly state of the art technology at very high prices I think that misses the point: when you buy Leica, you're not buying technology.

> they’re shipping not exactly state of the art technology at very high prices I think that misses the point: when you buy Leica, you're not buying technology. It's not a technology company, it's a luxury brand. You buy Leica over Canon, Fuji or Panasonic for the same reason you buy Rolex over Casio, Swatch or Seiko.