I think nobody would mind advertisers being able to target to "subscribers". What people don't want is the ability of advertisers to target "white male who work

I think nobody would mind advertisers being able to target to "subscribers". What people don't want is the ability of advertisers to target "white male who works at ACME, lives in north Fairview and bought a car last week" (which might narrow it down to just you). That said, I definitely believe that collecting subscription money would not stop them from trying to collect data about you, for advertising purposes. They'd view subscription as just a new revenue stream (yay!).