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Your comment reads like Apple removed the ability of Facebook to monetize apps with advertising (which they didn't), and reads as if tracking users' every movem
by p49k 6y ago
Your comment reads like Apple removed the ability of Facebook to monetize apps with advertising (which they didn't), and reads as if tracking users' every movement is the only way to advertise (which it isn't).
Furthermore, there are plenty of unjust/unethical systems in this world that - if dismantled - would cost the jobs of honest, hardworking people. That doesn't seem like a valid argument against the question of whether or not tracking people without their consent is itself unethical.
Edit: I want to bring up another point: You mention that using FB ads can allow developers to avoid the "Apple Tax." But not only does the Facebook Audience Network apply its own tax (via revenue share) to app developers, it also refuses to disclose that number! So if you monetize a free app with Facebook, you're paying an undisclosed Facebook tax. Given the Google tax for AdSense is 32%, it's likely that FB's secret tax is higher.
- fbelzile 6y agoThose are all fair points. I was just speaking about incentives for a new iOS developer today. They might see the option to disable IDFA in addition to Apple's lowering of it's commission as a nudge towards creating a paid app over an ad-supported app in terms of choosing a business model. I'm sure ad-supported apps are still going to exist, but the pros are a bit muddier now. The perceived devaluation of ads caused by removing IDFA, compounded by the lower Apple tax, are probably going to decrease the number of free apps in the App Store.
- JKCalhoun 6y agoActually a good thing for developers in my opinion. The race-to-the-bottom with regard to price meant conditioned users to expect free - to be unwilling to pay even $0.99 for an app. I would love to see free disappear completely from the AppStore.