We're starting to split hairs here. Sure, laziness is not at play here, but the point remains that businesses will have fewer people to serve targeted ads to. W

We're starting to split hairs here. Sure, laziness is not at play here, but the point remains that businesses will have fewer people to serve targeted ads to. With that, you will see either fewer transactions or the same amount of transactions but on fewer websites (eg: Amazon). Either way, if you wanted to launch a small business that - to extend OP's example - sells dog leashes to people with a penchant for the outdoors, your CAC will increase and you will have to raise your price. At that point, some of your customers will go with the cheaper Chinese version sold on Amazon, or simply won't buy any. So we'll get more privacy and a stronger Amazon, and fewer people will be able to make a living with their SMBs. I am not judging either way, all I want is for people to be aware that there's a trade off here that we should discuss openly and honestly.