I might add a #11 on to this: ensure that the financial incentives of your platform align with those of your creators. I think that a lot of problems arise for

I might add a #11 on to this: ensure that the financial incentives of your platform align with those of your creators. I think that a lot of problems arise for creators when these are not aligned, for instance, in many advertising-driven models. YouTube, which has received a lot of creator backlash, will always be pressured financially to serve the needs of advertisers first, since they are the ones putting money into the system. YouTube doesn't want to do things that are bad for creators, but creators are not their primary customers. Another example of misalignment is the case of Spotify, who sold significant stakes to the major record labels to bring them on board. CEO Daniel Ek says (probably sincerely) that they want to help one million artists live off of their art. Spotify renewed its deal with Universal Music Group in July, and Ek, in a podcast [1] last year, in spite of repeating the one million artists goal, went on to discuss their desire to provide additional services to the labels, which would seemingly run counter to this in favor of preserving existing power structures. Some of this must also be a scale problem: once you reach a certain size and have made deals with big existing players to get there, you need to serve their interests because the risk of losing them is too great. [1] https://freakonomics.com/podcast/spotify/ https://freakonomics.com/podcast/spotify/