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For YouTube and TikTok at least, a "creator middle class" isn't possible. People become popular on these platforms not so much for what they do but how they loo
by booleandilemma 6y ago
For YouTube and TikTok at least, a "creator middle class" isn't possible. People become popular on these platforms not so much for what they do but how they look.
Pokimane, for instance, doesn't have 6 million subscribers because she plays video games. She has 6 million subscribers because people find her attractive. The content she produces is incidental.
As long as the content produced involves the creators themselves, the most attractive people are going to bubble towards the top and take the largest slices of the creator pie, and that can't be changed.
- Avtomatk 6y agoI think there are different niches, pokimane belongs to the niche of teen simps (to which most of the internet consumers belong). But there are also other niches: comedy, travel, music, gameplays, competitive gameplays, funny gameplays, politics, science, etc. Where looks aren't everything... In other niches, you can grab the public's attention with attractive thumbnails.
- dugditches 6y agoWhile this may be partly true, there are several 'talking hands' creators that do very well, at least in more 'informative' content(AvE, This Old Tony, etc)