I'd say you may want to look into a celebrity endorsement or partnership with the likes of someone such as Jimmy Fallon who has a strong tech following (e.g. he

I'd say you may want to look into a celebrity endorsement or partnership with the likes of someone such as Jimmy Fallon who has a strong tech following (e.g. he and his writers create fun worldwide trending Twitter topics each week) and also is a comedian who can bring the type of brand recognition to your app that might set it apart form others and introduce it to folks who may never find it otherwise. Admittedly, he already has his own "Late Night" app http://itunes.apple.com/us/app/late-night/id399052778?mt=8 http://itunes.apple.com/us/app/late-night/id399052778?mt=8) but there are plenty of big name comedians who are likely looking to get into the social/mobile space and you could provide them an avenue to do so.