Wave your hands really rapidly and then say: "it's a multi-billion dollar market". One way to do it is to see how much money people are spending today to addre

Wave your hands really rapidly and then say: "it's a multi-billion dollar market". One way to do it is to see how much money people are spending today to address the pain you are going to fix. Divide by 10 or 100. (You'll be cheaper, right?)