Between a reader and that 'third line' lie 5 lines, a click, and 8 more lines. Put the punchline first, it'll keep the reader reading longer. It's a good idea;

Between a reader and that 'third line' lie 5 lines, a click, and 8 more lines. Put the punchline first, it'll keep the reader reading longer. It's a good idea; I just want more people to get it before they hit the back button.