You might have something there! A few years back I wondered if enterprise software was experiencing a disruption because of the way user expectations were being

You might have something there! A few years back I wondered if enterprise software was experiencing a disruption because of the way user expectations were being set outside of the company: http://weblog.raganwald.com/2007/09/we-have-lost-control-of-apparatus.html http://weblog.raganwald.com/2007/09/we-have-lost-control-of-... Maybe Microsoft sees this they way you suggest and believes that by controlling the consumer experience, they will also control the enterprise experience. For example, if they control the dominant VOIP consumer application, their tools can dominate enterprise-VOIP integration. I don't know if they have the management moxie to pull it off, but I think you may be right about what they're trying to do.