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They think that what's popular with consumers will eventually make its way into enterprise. Or in other words, their consumer efforts are the steps they're taki
by contextfree 15y ago
They think that what's popular with consumers will eventually make its way into enterprise. Or in other words, their consumer efforts are the steps they're taking to (try to) protect enterprise dominance in the long term.
- raganwald 15y agoYou might have something there! A few years back I wondered if enterprise software was experiencing a disruption because of the way user expectations were being set outside of the company: http://weblog.raganwald.com/2007/09/we-have-lost-control-of-apparatus.html http://weblog.raganwald.com/2007/09/we-have-lost-control-of-... Maybe Microsoft sees this they way you suggest and believes that by controlling the consumer experience, they will also control the enterprise experience. For example, if they control the dominant VOIP consumer application, their tools can dominate enterprise-VOIP integration. I don't know if they have the management moxie to pull it off, but I think you may be right about what they're trying to do.
- contextfree 15y agoYeah, this isn't my speculation, it's how Ballmer and others have been publicly justifying their decision to continue targeting both consumer and enterprise instead of splitting up into two companies or dumping the consumer side.