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Women on YouTube generally make 2 to 3 times more than men, for the same amount of views. This might be because most YouTubers are men, so the advertisers who w
by aminozuur 6y ago
Women on YouTube generally make 2 to 3 times more than men, for the same amount of views. This might be because most YouTubers are men, so the advertisers who want to target women have to outbid each other harder to reach female audiences.
- Barrin92 6y agomight also be because women are a more profitable audience on youtube. From these stats[1] (should be mentioned they're from 2016 but still feels right). Beauty & Cosmetics dominate by a large margin and that's the perfect category for advertising. For men gaming, entertainment, comedy and education is higher. Not sure how profitable advertisement in those categories is. [1]https://www.statista.com/statistics/290394/millennials-popular-youtube-video-categories-female/ https://www.statista.com/statistics/290394/millennials-popul...