Post: some products don't have a elevator pitch that can describe them completely and accurately, you need the experience to fully understand the product. Me:

Post: some products don't have a elevator pitch that can describe them completely and accurately, you need the experience to fully understand the product. Me: The nature of the VC game is funding unproven things. If the experience is the differentiator than that is what is unproven and in the risk lies the reward. Basically, if the product. This argument may seem tangential, but I think its important. Innovating an experience is the same as innovating a technology, in the beginning is may not be as explainable (or the market size may not be known) because it hasn't yet been experienced.