7 ms·

How Much YouTube Paid Me in 2020 (with a million subscribers)

49 points by reddotX 6y ago

mtmail 6y ago
Summary: 225k USD from Youtube She also talks about 'brand deals', I guess that sponsorships or products she shows? She says she considers deals starting $10k. I never watched one of her videos, can't tell how often she does brand deals. vblog (daily? blogging): 4m views, 35k USD main channel: 27m views, 40 videos in 2020, 170k USD medium.com articles: 25k USD, one article was viewed 1m times and and accounted for 19k USD of the earnings. Another article 4k USD, most only 80-300 USD. Some talk about RPM (revenue per 1000) going down to 5 USD in spring (COVID related), now 10 USD. Her thinking why Youtube paid out more in 2020 than 2019: (1) two ads instead of one. (2) you could select additional ad slots in the video if it's longer than 10 minutes (thus possibly double revenue), Youtube lowered the limit to 8 minutes.
- stevespang 6y ago
  Thx for summarizing all of her "ramblings", I could not watch anymore after 7 minutes of babbling.
- rurcliped 6y ago
  A brand deal appears like this: https://www.youtube.com/watch?v=F9mPTQDF7Ok https://www.youtube.com/watch?v=F9mPTQDF7Ok "This video is sponsored by Tempo." https://www.youtube.com/watch?v=L0nTI-lwU1Q https://www.youtube.com/watch?v=L0nTI-lwU1Q "This video is created in partnership with Nikon." https://www.youtube.com/watch?v=FY8Yxw46TBQ https://www.youtube.com/watch?v=FY8Yxw46TBQ "This is a Google-sponsored post" They seem rare. Maybe only one in 2020. There are also other potential income sources that weren't mentioned: https://www.youtube.com/watch?v=rA9Ww5ffA3I https://www.youtube.com/watch?v=rA9Ww5ffA3I "This is not a sponsored video, but I did use an affiliate link" https://www.youtube.com/watch?v=J52T748MOI0 https://www.youtube.com/watch?v=J52T748MOI0 "This is not sponsored, but I did use an affiliate link!"
  - ugexe 6y ago
    Rare? Half the videos I watch have those ads for Raid Shadow Legends, some random vpn, and a bunch of others that are totally disconnected from the general topics discussed on the channel containing the ad
    - rurcliped 6y ago
      That's AdSense, described here: https://support.google.com/adsense/answer/72857?hl=en https://support.google.com/adsense/answer/72857?hl=en A brand deal occura when a video creator, or her management team, separately signs a contract with an advertiser. The advertisers in AdSense ads are chosen automatically by YouTube, not by the video creator. These ads interrupt the normal flow of the video. The advertising content from the brand deal is integrated directly into the main body of the video, usually by the video creator herself talking about the products. These have to be disclosed to the viewer (U.S. FTC regulations). A single video can have both a brand deal and AdSense ads.
      - redis_mlc 6y ago
        No, the GP was referring to the in-video ads from the channel owner, typically VPN, gaming or thin wallet ads. On top of that there's AdSense, if they have enough subs and they enable it. The musician channels above 100,000 subs don't mention promos, but most of their equipment is free.
    - ronsor 6y ago
      It's always either Raid Shadow Legends (scam), NordVPN (dubious), or some random gacha game (dubious scam).
  - jamra 6y ago
    The affiliate links are a great source of revenue. There is a YouTube called TechLead that explains his revenue as well and affiliate links were about half.
- ramraj07 6y ago
  Didn't realize medium can pay out that much! Is this writing copyrighted by them? (I.e. can I republish the same content on my personal site after a bit) if so why would anyone not want to put their content there?
- blackrock 6y ago
  She makes more money than most software engineers. She makes more than most pharmacists. More than most general practitioner doctors. The only question is: How sustainable is this? Those other professions are solid, and will continue with its batting average. But a YouTube star, might be a flash in the pan. Here today, gone tomorrow. Quick everyone. Start up your own YouTube channel.
  - BuzzwordBingo 6y ago
    Pretty people have had first dibs since caveman times. So for her, until she ages out or gets fat, she’ll get the top 1% of available income with minimal effort.
  - animal531 6y ago
    I'm seeing a lot of reaction videos popping up, especially from 3rd world countries. I found one in an eastern block country that are uploading a ton of videos just reacting to movies and tv series, so in a week they basically rack up 500k views. Multiplying that to a month and converting to a weaker currency means a lot of money (probably 3x as much as what I'm making as a senior developer, also in a 3rd world country). Probably for now it's still very viable, but the scene might change quite a bit in 5 years time. Also your entire income is tied to Youtube, just one arbitrary rule change on their side and there goes your whole life.
  - bawolff 6y ago
    Her videos have 31 million views. If you are a software developer making an app used 31 million times mostly by yourself (nobody to split the profit with), i suspect you would make more than her. I don't know how she ranks among top youtubers, but i'd guess decently high(?) Top 10000 perhaps? (I really have no idea). The 10,000th most highly paid software engineer definitely makes orders of magnitude more than her. I imagine the same is true for the top 10,000 doctor, pharmist, etc. > Quick everyone. Start up your own YouTube channel. More like, quick everyone, be really good at your job. Doesn't really matter what it is if you are near the top.
    - dzhiurgis 6y ago
- Droobfest 6y ago
  Most estimates I see for income per 1000 views (cpm) are around 1$. She almost makes 10x as much. Is she an anomaly or are the estimates totally wrong? I guess her videos might be longer than normal?
  - ThePadawan 6y ago
    I have no source for this, but I believe a specially targeted audience (e.g. an otherwise unrepresented age range, gender section etc.) would make her ads worth more to specific advertisers. I mean to say that it's hard to jump from the given average to its standard deviation.
  - username90 6y ago
    Her channel targets young women, advertising to young women is a lot more lucrative than any other group.
- milliondollar 6y ago
  Interesting that a big chunk of her money on each vehicle is from a few videos and 1 medium article (I think $18k from 1 medium article, the rest earned around $300). Definitely a power law. This is still a "hits" business even for those with 1.5m followers.
aminozuur 6y ago
Women on YouTube generally make 2 to 3 times more than men, for the same amount of views. This might be because most YouTubers are men, so the advertisers who want to target women have to outbid each other harder to reach female audiences.
- Barrin92 6y ago
  might also be because women are a more profitable audience on youtube. From these stats[1] (should be mentioned they're from 2016 but still feels right). Beauty & Cosmetics dominate by a large margin and that's the perfect category for advertising. For men gaming, entertainment, comedy and education is higher. Not sure how profitable advertisement in those categories is. [1]https://www.statista.com/statistics/290394/millennials-popular-youtube-video-categories-female/ https://www.statista.com/statistics/290394/millennials-popul...
dave_4_bagels 6y ago
It's actually depressing / infuriating that someone this dumb who makes videos and hucks mid-level apts in Seattle as a noob "realtor" actually makes that much money - more than most average software engineers (definitely more than classical engineers, mechanical, civil etc). Part of me wants to make more money to prove a point. But I'm also proud to not be a "content creator" or a realtor - those jobs seem like a really shitty way to spend your time. The gist is that it's the value of your content that really matters. MeetKevin (one of those spammy real-estate channels) was making $50k a month with less than 250k subscribers.
- deleted 6y ago
  [deleted]
- rkho 6y ago
  > someone this dumb who makes videos and hucks mid-level apts in Seattle as a noob "realtor" Why the ad hominem?
  - dave_4_bagels 6y ago
    Because young people look at this kind of content and spend their time trying to emulate it instead of truly improving themselves or taking on greater, more valuable challenges, that have greater rewards.
    - rootsudo 6y ago
      Emulation is powerful, especially when you're new. You're right, but, by reproducing success it's guaranteed income. Copying a successful strategy / same as copying an algorithm.
    - rkho 6y ago
      None of what you stated justifies the need for ad hominem. So, again, why the ad hominem?
- enonevets 6y ago
  Her twin is the one getting her real estate license. She is not trying to be a realtor.
deleted 6y ago
[deleted]

49 points by reddotX 6y ago

Summary: 225k USD from Youtube She also talks about 'brand deals', I guess that sponsorships or products she shows? She says she considers deals starting $10k. I never watched one of her videos, can't tell how often she does brand deals. vblog (daily? blogging): 4m views, 35k USD main channel: 27m views, 40 videos in 2020, 170k USD medium.com articles: 25k USD, one article was viewed 1m times and and accounted for 19k USD of the earnings. Another article 4k USD, most only 80-300 USD. Some talk about RPM (revenue per 1000) going down to 5 USD in spring (COVID related), now 10 USD. Her thinking why Youtube paid out more in 2020 than 2019: (1) two ads instead of one. (2) you could select additional ad slots in the video if it's longer than 10 minutes (thus possibly double revenue), Youtube lowered the limit to 8 minutes.

stevespang 6y ago
Thx for summarizing all of her "ramblings", I could not watch anymore after 7 minutes of babbling.
rurcliped 6y ago
A brand deal appears like this: https://www.youtube.com/watch?v=F9mPTQDF7Ok https://www.youtube.com/watch?v=F9mPTQDF7Ok "This video is sponsored by Tempo." https://www.youtube.com/watch?v=L0nTI-lwU1Q https://www.youtube.com/watch?v=L0nTI-lwU1Q "This video is created in partnership with Nikon." https://www.youtube.com/watch?v=FY8Yxw46TBQ https://www.youtube.com/watch?v=FY8Yxw46TBQ "This is a Google-sponsored post" They seem rare. Maybe only one in 2020. There are also other potential income sources that weren't mentioned: https://www.youtube.com/watch?v=rA9Ww5ffA3I https://www.youtube.com/watch?v=rA9Ww5ffA3I "This is not a sponsored video, but I did use an affiliate link" https://www.youtube.com/watch?v=J52T748MOI0 https://www.youtube.com/watch?v=J52T748MOI0 "This is not sponsored, but I did use an affiliate link!"
- ugexe 6y ago
  Rare? Half the videos I watch have those ads for Raid Shadow Legends, some random vpn, and a bunch of others that are totally disconnected from the general topics discussed on the channel containing the ad
  - rurcliped 6y ago
    That's AdSense, described here: https://support.google.com/adsense/answer/72857?hl=en https://support.google.com/adsense/answer/72857?hl=en A brand deal occura when a video creator, or her management team, separately signs a contract with an advertiser. The advertisers in AdSense ads are chosen automatically by YouTube, not by the video creator. These ads interrupt the normal flow of the video. The advertising content from the brand deal is integrated directly into the main body of the video, usually by the video creator herself talking about the products. These have to be disclosed to the viewer (U.S. FTC regulations). A single video can have both a brand deal and AdSense ads.
    - redis_mlc 6y ago
      No, the GP was referring to the in-video ads from the channel owner, typically VPN, gaming or thin wallet ads. On top of that there's AdSense, if they have enough subs and they enable it. The musician channels above 100,000 subs don't mention promos, but most of their equipment is free.
  - ronsor 6y ago
    It's always either Raid Shadow Legends (scam), NordVPN (dubious), or some random gacha game (dubious scam).
- jamra 6y ago
  The affiliate links are a great source of revenue. There is a YouTube called TechLead that explains his revenue as well and affiliate links were about half.
ramraj07 6y ago
Didn't realize medium can pay out that much! Is this writing copyrighted by them? (I.e. can I republish the same content on my personal site after a bit) if so why would anyone not want to put their content there?
blackrock 6y ago
She makes more money than most software engineers. She makes more than most pharmacists. More than most general practitioner doctors. The only question is: How sustainable is this? Those other professions are solid, and will continue with its batting average. But a YouTube star, might be a flash in the pan. Here today, gone tomorrow. Quick everyone. Start up your own YouTube channel.
- BuzzwordBingo 6y ago
  Pretty people have had first dibs since caveman times. So for her, until she ages out or gets fat, she’ll get the top 1% of available income with minimal effort.
- animal531 6y ago
  I'm seeing a lot of reaction videos popping up, especially from 3rd world countries. I found one in an eastern block country that are uploading a ton of videos just reacting to movies and tv series, so in a week they basically rack up 500k views. Multiplying that to a month and converting to a weaker currency means a lot of money (probably 3x as much as what I'm making as a senior developer, also in a 3rd world country). Probably for now it's still very viable, but the scene might change quite a bit in 5 years time. Also your entire income is tied to Youtube, just one arbitrary rule change on their side and there goes your whole life.
- bawolff 6y ago
  Her videos have 31 million views. If you are a software developer making an app used 31 million times mostly by yourself (nobody to split the profit with), i suspect you would make more than her. I don't know how she ranks among top youtubers, but i'd guess decently high(?) Top 10000 perhaps? (I really have no idea). The 10,000th most highly paid software engineer definitely makes orders of magnitude more than her. I imagine the same is true for the top 10,000 doctor, pharmist, etc. > Quick everyone. Start up your own YouTube channel. More like, quick everyone, be really good at your job. Doesn't really matter what it is if you are near the top.
  - dzhiurgis 6y ago
Droobfest 6y ago
Most estimates I see for income per 1000 views (cpm) are around 1$. She almost makes 10x as much. Is she an anomaly or are the estimates totally wrong? I guess her videos might be longer than normal?
- ThePadawan 6y ago
  I have no source for this, but I believe a specially targeted audience (e.g. an otherwise unrepresented age range, gender section etc.) would make her ads worth more to specific advertisers. I mean to say that it's hard to jump from the given average to its standard deviation.
- username90 6y ago
  Her channel targets young women, advertising to young women is a lot more lucrative than any other group.
milliondollar 6y ago
Interesting that a big chunk of her money on each vehicle is from a few videos and 1 medium article (I think $18k from 1 medium article, the rest earned around $300). Definitely a power law. This is still a "hits" business even for those with 1.5m followers.

aminozuur 6y ago

Women on YouTube generally make 2 to 3 times more than men, for the same amount of views. This might be because most YouTubers are men, so the advertisers who want to target women have to outbid each other harder to reach female audiences.

Barrin92 6y ago
might also be because women are a more profitable audience on youtube. From these stats[1] (should be mentioned they're from 2016 but still feels right). Beauty & Cosmetics dominate by a large margin and that's the perfect category for advertising. For men gaming, entertainment, comedy and education is higher. Not sure how profitable advertisement in those categories is. [1]https://www.statista.com/statistics/290394/millennials-popular-youtube-video-categories-female/ https://www.statista.com/statistics/290394/millennials-popul...

dave_4_bagels 6y ago

It's actually depressing / infuriating that someone this dumb who makes videos and hucks mid-level apts in Seattle as a noob "realtor" actually makes that much money - more than most average software engineers (definitely more than classical engineers, mechanical, civil etc). Part of me wants to make more money to prove a point. But I'm also proud to not be a "content creator" or a realtor - those jobs seem like a really shitty way to spend your time. The gist is that it's the value of your content that really matters. MeetKevin (one of those spammy real-estate channels) was making $50k a month with less than 250k subscribers.

deleted 6y ago
[deleted]
rkho 6y ago
> someone this dumb who makes videos and hucks mid-level apts in Seattle as a noob "realtor" Why the ad hominem?
- dave_4_bagels 6y ago
  Because young people look at this kind of content and spend their time trying to emulate it instead of truly improving themselves or taking on greater, more valuable challenges, that have greater rewards.
  - rootsudo 6y ago
    Emulation is powerful, especially when you're new. You're right, but, by reproducing success it's guaranteed income. Copying a successful strategy / same as copying an algorithm.
  - rkho 6y ago
    None of what you stated justifies the need for ad hominem. So, again, why the ad hominem?
enonevets 6y ago
Her twin is the one getting her real estate license. She is not trying to be a realtor.

deleted 6y ago

[deleted]