3 ms·
Averaging one click on a search ad per day per user is much higher than I would guess.
by plorkyeran 6y ago
Averaging one click on a search ad per day per user is much higher than I would guess.
- chris_f 6y agoI would say that may be true for the average HN reader, but in my experience definitely not true for the average overall user. Based on the linked study [0], 57% of people can't tell the difference between a Google ad and an organic search result. [0] https://varn.co.uk/01/18/varn-original-research-almost-60-people-still-dont-recognise-google-paid-ads-see/ https://varn.co.uk/01/18/varn-original-research-almost-60-pe...
- drexlspivey 6y agoI've never clicked an ad in my life
- nalekberov 6y agoHow old are you?
- m-i-l 6y agoBear in mind that there is a vast amount of clicking on "wasted" adverts, i.e. paid adverts which would have been the top result of an organic search anyway, e.g. eBay spending $20M a year on ads targeting the keyword "eBay", which they thought was great because it appeared to give a $245.6m return on investment, until they switched it off for a bit and realised they got pretty much the same traffic and conversion rate without the massive advertising spend[0]. [0] https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...