3 ms·
Bingo. ValueOptimized and CPA, on top of lookalikes drive huge revenue, and all become effectively useless. They retain their massive audience, but their differ
by definitelyhuman 6y ago
Bingo. ValueOptimized and CPA, on top of lookalikes drive huge revenue, and all become effectively useless. They retain their massive audience, but their differentiating value is severely challenged by this change