It's not so much that they care about the moral impact of their actions, as that society might backlash them if they're not too careful. Large != untouchable.

It's not so much that they care about the moral impact of their actions, as that society might backlash them if they're not too careful. Large != untouchable. I wish I'd thought of a better word to use than "morally," though, since it didn't quite capture what I meant to say. I meant, people being upset about their actions is hard to quantify.